Filmmaking, design and storytelling in the AI era. Built by a filmmaker who actually uses these tools in production — not a tech reviewer reading release notes.
Professional creative AI workflows taught from real production experience.
Professional prompting, style control and composition with Midjourney, ChatGPT Images 2.0 and Nano Banana Pro.
Filmmaking workflows with Gemini Omni, Runway and Kling for real production use.
Visual development, concept art, moodboards, shot lists and location scouting with AI.
Suno, AI sound design, scoring, Foley and audio post-production workflows.
Campaign visuals, brand consistency, client workflows and production pipelines.
How AI changes creative work — new roles, new workflows and what stays human.
Build your tool stack, integrate workflows and manage clients with AI-powered production.
7 modules covering the full creative AI production pipeline.
5 lessons
7 lessons
6 lessons
5 lessons
5 lessons
5 lessons
5 lessons
Video producers looking to integrate AI into their production pipeline.
Graphic designers and art directors exploring AI-powered visual creation.
Marketing and advertising professionals building campaign visuals with AI.
Photographers and visual artists wanting to add AI skills to their creative toolkit.
filmmaker turned AI educator with years of experience teaching AI and creating AI courses enjoyed by thousands of students. Unlike most AI course creators, Rupert brings genuine production experience — he uses these tools in real creative work, not just reviews.
Not at all. The course is designed for all levels — whether you’re an experienced creative director, a freelance designer or someone who’s always wanted to create visual content but didn’t have the tools or budget. The course meets you where you are and builds your skills progressively from fundamentals to advanced production techniques.
This is taught by a working filmmaker, not a tech reviewer. Every lesson comes from real production experience — actual client briefs, real commercial workflows, genuine creative problem-solving. You’ll learn how to think like a creative director using AI as your studio, not just how to type prompts into a tool and hope for the best.
Some professional tools like Midjourney require subscriptions, but the course always covers free or low-cost alternatives. ChatGPT Images 2.0 is included with a ChatGPT subscription, and many video tools offer generous trial periods. The course helps you choose the right tools for your budget and shows you how to get professional results without spending a fortune.
The course covers commercial licensing for each tool in detail — what you can use, what you can’t and what falls into grey areas. Module 6 is specifically dedicated to AI advertising and commercial work, including copyright considerations, client disclosure practices and how to structure your workflow for paid projects. You’ll understand the licensing terms for Midjourney, Runway, Suno and every other tool covered.
Module 1 addresses this directly. The short answer: AI is a tool that amplifies creative ability, not a replacement for creative vision. The professionals who thrive will be those who learn to direct AI as part of their creative process. The course is built on the belief that human taste, storytelling instinct and creative judgement matter more than ever — AI just removes the technical bottlenecks.
The course covers Midjourney, ChatGPT Images 2.0, Nano Banana Pro for image generation; Gemini Omni, Runway and Kling for video production; and Suno for music and sound design. You’ll also learn storyboarding and pre-production workflows. The focus is on building transferable skills across tools, so when new ones launch (and they will), you’ll know how to evaluate and adopt them quickly.
Yes — the course is specifically built for people with existing creative skills. It doesn’t treat AI as a replacement for craft. Instead, it shows you how AI fits into professional creative workflows: concept development, pre-production planning, asset generation, mood boards, client presentations and rapid prototyping. Many working creatives find that AI handles the tedious parts of production so they can focus on the creative decisions that actually matter.
The course covers 7 modules, from AI image fundamentals through to building your own AI creative studio. For the most hands-on experience, join a live lesson where Rupert demonstrates techniques in real time, critiques your work, and adapts the session to your creative discipline. Contact us to find out when the next one runs.
No. All the tools covered are cloud-based, so they run on any modern computer with an internet connection. You don’t need a powerful graphics card, specialised software or any hardware beyond what you already use for everyday work. A laptop or desktop with a web browser is genuinely all you need.
Module 7 — Building Your AI Creative Studio — is specifically about this. It covers positioning yourself as an AI-capable creative professional, pricing AI-assisted work, managing client expectations and building sustainable workflows. Whether you want to launch an AI creative agency, add AI services to your existing practice or freelance as an AI creative director, the module gives you a practical framework.
The live lesson is $220 AUD ($150 USD) per person for the course. It covers the same core material in an instructor-led format with real-time Q&A, group exercises, and direct feedback from Rupert.
Contact us to find out about the next live lesson.
AI Educator · Filmmaker · Author of The AI-Native Playbook
Rupert has trained thousands of professionals across corporate workshops, online courses, and live intensives — turning complex AI concepts into practical, immediately applicable skills. As an filmmaker and creative technologist, he brings a unique perspective that bridges technical capability and real-world application.
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