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Prompt Pack Prompt Pack

50 AI Prompts for Marketing Teams

Prompt packs across 5 marketing disciplines

How to Use These Prompts

Each prompt is designed to be copied, customised (replace [PLACEHOLDERS]), and pasted into your preferred AI tool. For best results, provide as much context as possible — your brand voice, target audience, and specific goals.

Tip: Start with one prompt, review the output, then iterate. The best marketing content comes from 2–3 rounds of refinement, not a single prompt.

Copywriting

Landing Page Hero Write hero section copy for a landing page promoting [PRODUCT/SERVICE]. Target audience: [AUDIENCE]. Key value proposition: [VALUE PROP]. Deliver: - 1 headline (under 10 words, benefit-driven) - 1 subheadline (under 25 words, expanding on the headline) - 3 bullet points highlighting key benefits - 1 CTA button text (under 5 words) - 1 supporting line beneath the CTA to reduce friction Tone: [TONE — e.g. confident and warm, edgy and direct]
Email Subject Lines Generate 15 email subject lines for [CAMPAIGN TYPE — e.g. product launch, webinar invite, seasonal sale]. Target audience: [AUDIENCE]. Organise into 3 groups of 5: - Curiosity-driven (open loops, questions) - Benefit-driven (clear value statement) - Urgency-driven (time-sensitive, scarcity) Keep each under 50 characters. Avoid spam trigger words. Include emoji suggestions where appropriate.
Product Description Write a product description for [PRODUCT NAME] that sells to [TARGET BUYER]. Key features: [LIST FEATURES]. Structure: 1. Opening hook (1 sentence, benefit-focused) 2. Problem it solves (2 sentences) 3. How it works (3 bullet points) 4. Social proof placeholder (where to insert testimonials) 5. CTA Tone: [BRAND VOICE]. Length: 150–200 words.

Social Media

LinkedIn Thought Leadership Write a LinkedIn post about [TOPIC] that positions [PERSON/BRAND] as a thought leader in [INDUSTRY]. Format: Hook line (pattern interrupt or contrarian take) → 3 key insights with brief explanations → Closing question to drive engagement. Length: 150–200 words. Use line breaks for readability. Include 3–5 relevant hashtag suggestions. Avoid corporate jargon — write like a human talking to peers.
Content Repurposing I have a [CONTENT TYPE — e.g. 2,000-word blog post] about [TOPIC]. Repurpose it into: 1. 3 Twitter/X posts (each under 280 characters, different angles) 2. 1 LinkedIn post (150–200 words) 3. 1 Instagram carousel outline (8 slides with headline + supporting text per slide) 4. 1 email newsletter snippet (100 words with a link CTA) 5. 1 YouTube Shorts / TikTok script (30–60 seconds) Maintain the core message but adapt tone and format for each platform. [PASTE CONTENT]

SEO

Keyword Clustering I'm creating a content hub about [BROAD TOPIC] for [WEBSITE/BRAND]. Generate a keyword cluster with: 1. 1 pillar page topic and target keyword 2. 8–10 cluster page topics, each with: - Target keyword (long-tail, specific) - Search intent (informational, navigational, commercial, transactional) - Suggested content format (blog, guide, comparison, tool, FAQ) - Internal linking strategy (which pages link to which) Organise as a table.
Meta Description Batch Write SEO meta descriptions for the following pages. Each must be 150–160 characters, include the target keyword naturally, and contain a compelling reason to click. 1. Page: [PAGE TITLE] | Keyword: [KEYWORD] 2. Page: [PAGE TITLE] | Keyword: [KEYWORD] 3. Page: [PAGE TITLE] | Keyword: [KEYWORD] 4. Page: [PAGE TITLE] | Keyword: [KEYWORD] 5. Page: [PAGE TITLE] | Keyword: [KEYWORD] For each, provide 2 variations: one benefit-focused, one curiosity-focused.

Campaign Planning

Campaign Brief Generator Create a campaign brief for [CAMPAIGN NAME / OBJECTIVE]. Include: 1. Campaign Overview (2–3 sentences) 2. Objective: [AWARENESS / LEADS / SALES / RETENTION] 3. Target Audience: [DESCRIBE AUDIENCE] 4. Key Message: The single most important thing the audience should take away 5. Channels: Recommend channels with budget allocation percentages 6. Content Needed: List all assets required (ads, emails, landing pages, social posts) 7. Timeline: 4-week execution calendar 8. KPIs: 5 metrics to track with target benchmarks 9. Budget: [TOTAL BUDGET] — break down by channel Format as a structured brief document.

Analytics & Reporting

Performance Analysis Analyse the following marketing performance data and provide: 1. Executive summary (3 sentences) 2. Top 3 wins with evidence 3. Top 3 areas of concern with root cause hypotheses 4. Channel-by-channel breakdown with trend indicators (↑ ↓ →) 5. 5 specific, actionable recommendations ranked by expected impact Present as a report suitable for sharing with [CMO / LEADERSHIP TEAM / CLIENT]. [PASTE DATA OR DESCRIBE METRICS]
Power move: Save your best-performing prompts as templates in your AI tool. Build a team prompt library so everyone benefits from what works.

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