How to Use These Prompts
Each prompt is designed to be copied, customised (replace [PLACEHOLDERS]), and pasted into your preferred AI tool. For best results, provide as much context as possible — your brand voice, target audience, and specific goals.
Tip: Start with one prompt, review the output, then iterate. The best marketing content comes from 2–3 rounds of refinement, not a single prompt.
Copywriting
Landing Page Hero
Write hero section copy for a landing page promoting [PRODUCT/SERVICE]. Target audience: [AUDIENCE]. Key value proposition: [VALUE PROP].
Deliver:
- 1 headline (under 10 words, benefit-driven)
- 1 subheadline (under 25 words, expanding on the headline)
- 3 bullet points highlighting key benefits
- 1 CTA button text (under 5 words)
- 1 supporting line beneath the CTA to reduce friction
Tone: [TONE — e.g. confident and warm, edgy and direct]
Email Subject Lines
Generate 15 email subject lines for [CAMPAIGN TYPE — e.g. product launch, webinar invite, seasonal sale]. Target audience: [AUDIENCE].
Organise into 3 groups of 5:
- Curiosity-driven (open loops, questions)
- Benefit-driven (clear value statement)
- Urgency-driven (time-sensitive, scarcity)
Keep each under 50 characters. Avoid spam trigger words. Include emoji suggestions where appropriate.
Product Description
Write a product description for [PRODUCT NAME] that sells to [TARGET BUYER]. Key features: [LIST FEATURES].
Structure:
1. Opening hook (1 sentence, benefit-focused)
2. Problem it solves (2 sentences)
3. How it works (3 bullet points)
4. Social proof placeholder (where to insert testimonials)
5. CTA
Tone: [BRAND VOICE]. Length: 150–200 words.
Social Media
LinkedIn Thought Leadership
Write a LinkedIn post about [TOPIC] that positions [PERSON/BRAND] as a thought leader in [INDUSTRY].
Format: Hook line (pattern interrupt or contrarian take) → 3 key insights with brief explanations → Closing question to drive engagement.
Length: 150–200 words. Use line breaks for readability. Include 3–5 relevant hashtag suggestions. Avoid corporate jargon — write like a human talking to peers.
Content Repurposing
I have a [CONTENT TYPE — e.g. 2,000-word blog post] about [TOPIC]. Repurpose it into:
1. 3 Twitter/X posts (each under 280 characters, different angles)
2. 1 LinkedIn post (150–200 words)
3. 1 Instagram carousel outline (8 slides with headline + supporting text per slide)
4. 1 email newsletter snippet (100 words with a link CTA)
5. 1 YouTube Shorts / TikTok script (30–60 seconds)
Maintain the core message but adapt tone and format for each platform.
[PASTE CONTENT]
SEO
Keyword Clustering
I'm creating a content hub about [BROAD TOPIC] for [WEBSITE/BRAND]. Generate a keyword cluster with:
1. 1 pillar page topic and target keyword
2. 8–10 cluster page topics, each with:
- Target keyword (long-tail, specific)
- Search intent (informational, navigational, commercial, transactional)
- Suggested content format (blog, guide, comparison, tool, FAQ)
- Internal linking strategy (which pages link to which)
Organise as a table.
Meta Description Batch
Write SEO meta descriptions for the following pages. Each must be 150–160 characters, include the target keyword naturally, and contain a compelling reason to click.
1. Page: [PAGE TITLE] | Keyword: [KEYWORD]
2. Page: [PAGE TITLE] | Keyword: [KEYWORD]
3. Page: [PAGE TITLE] | Keyword: [KEYWORD]
4. Page: [PAGE TITLE] | Keyword: [KEYWORD]
5. Page: [PAGE TITLE] | Keyword: [KEYWORD]
For each, provide 2 variations: one benefit-focused, one curiosity-focused.
Campaign Planning
Campaign Brief Generator
Create a campaign brief for [CAMPAIGN NAME / OBJECTIVE]. Include:
1. Campaign Overview (2–3 sentences)
2. Objective: [AWARENESS / LEADS / SALES / RETENTION]
3. Target Audience: [DESCRIBE AUDIENCE]
4. Key Message: The single most important thing the audience should take away
5. Channels: Recommend channels with budget allocation percentages
6. Content Needed: List all assets required (ads, emails, landing pages, social posts)
7. Timeline: 4-week execution calendar
8. KPIs: 5 metrics to track with target benchmarks
9. Budget: [TOTAL BUDGET] — break down by channel
Format as a structured brief document.
Analytics & Reporting
Performance Analysis
Analyse the following marketing performance data and provide:
1. Executive summary (3 sentences)
2. Top 3 wins with evidence
3. Top 3 areas of concern with root cause hypotheses
4. Channel-by-channel breakdown with trend indicators (↑ ↓ →)
5. 5 specific, actionable recommendations ranked by expected impact
Present as a report suitable for sharing with [CMO / LEADERSHIP TEAM / CLIENT].
[PASTE DATA OR DESCRIBE METRICS]
Power move: Save your best-performing prompts as templates in your AI tool. Build a team prompt library so everyone benefits from what works.