1
2
Introductions
What are you hoping
to learn today?
3
Core thing to understand about AI adoption
In media, things change all the time. SD to HD, big
cameras to SLR, HD to 4K.
The people who were absolutely fine are the ones that
adopted these technologies proactively.
4
Lesson 1
AI Basics
Lesson 2
How AI Works
Lesson 3
Thinking with AI
Lesson 4
Agents
Lesson 5
Vibe Coding
Lesson 6
Creating with AI
Lesson 7
Hands-on AI use cases
Lesson 8
Proactively using AI
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5
AI BASICS
LESSON 1
What we’re
Learning Today
BASICS of AI
PROMPT ENGINEERING
with ChatGPT
THE FOUR MAIN MODELS
GPT-6, Gemini 3.8, Grok
4.6, Claude Fable 5.1
7
Prompt Engineering Masterclass
8
Prompt Engineering Masterclass
In this section, we will learn how to correctly prompt and
use ChatGPT or any other LLM to make powerful,
useful responses - not just generic slop.
9
Prompt Engineering
Act
Who would be the most useful person to be sitting next
to you, right now?
Act as a….
Lawyer with strong understanding of NSW traffic law
Social Media Manager with over 20 years experience
CEO of a Fortune 500 company
10
Prompt Engineering
Explain
What are you currently working on, right now?
“I’m currently about to sign a contract with a company in
New South Wales and am looking to analyse the fine
print”
“I’m working on a social media campaign for Chanel”
11
Prompt Engineering
Please
Be polite and English and say Please, then ask it to do
whatever it is that you need to do.
Please give me ten ideas for this
Please create this structure, format as a table
Please make the presentation we are working on
12
The Different LLMs we use
ChatGPT (GPT-6)
Google Gemini 3.8
Grok 4.6
Claude Fable 5.1
Deepseek V4
Kimi K3
Baidu ERNIE
Alibaba Qwen
13
ChatGPT
ChatGPT is the main one that most people use. Due to
its sheer popularity, it has a huge ecosystem of apps that
are based on it, including Microsoft Copilot.
ChatGPT’s main weakness is that it can be quite
sanitised and ‘corporate’, with some limitations to what
it’s allowed to say.
April 2026 cutoff
14
Google Gemini 3.8
Google Gemini 3.8 Flash was launched on 2 September 2026
as Google’s fast everyday model, with improvements in
speed, vibe coding, reasoning and creativity. One app we
will use based on Gemini is Gamma.
Gemini 3.1 Pro remains the top tier
January 2025 cutoff
15
Grok
Grok is based on data from X, and is the only one that is
constantly kept up-to-date, using data from X feeds. It’s
huge advantage is that it has significantly fewer
guardrails, is extremely intelligent, and very creative.
no cutoff
16
Anthropic
Claude is based on Anthropic, which is currently the
main tool used for Coding. This includes Claude Sonnet
5, Claude Opus 5 and Claude Fable 5.1. Claude is often
used by corporations via their API.
May 2026 cutoff
17
ERNIE, Qwen, DeepSeek and Kimi 3
These are Chinese models often based on the
knowledge of GPT-4 and GPT-5.5 from OpenAI, as well
as some of the open source models that are available.
Baidu’s ERNIE model is the most popular AI model in
China.
Early 2026 cutoff
LLM biases
Every model
has a bias
You have to
consider this
when creating
content
19
ChatGPT in Depth
In this section, we will go into detail about all the menus
and other bits and pieces of ChatGPT.
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20
HOW IT WORKS
LESSON 2
What we
Learnt in Lesson 1
BASICS of AI
PROMPT ENGINEERING
with ChatGPT
THE FOUR MAIN MODELS
GPT-6, Gemini 3.8 Flash,
Grok 4.6, Claude Fable 5.1
What we’re
Learning Today
HOW LLMs work
HALLLUCINATIONS
and how to spot them
SYNTHETIC DATA
and why it matters
CONFIDENTIALITY and
TRAINING
How to keep data safe
23
AI feels smart - but what is it actually doing?
24
How ChatGPT works under the hood
- What actually is a LLM?
- How GPT-6 was created
- What are Cutoff dates
Synthetic Data
26
Synthetic Data
This is data that goes beyond human capabilities, or
synthesises multiple scenarios that are unlikely to
happen in real life.
Hallucinations
28
Hallucinations
- What is a Hallucination?
- What happens when an LLM hallucinates?
- How can you spot them?
- How can you avoid them?
29
Bias
OpenAI
Sam Altman
Our whole AI universe is run by 4 men.
Grok
Elon Musk
Anthropic
Dario Amodei
Google
Demis Hassabis
Bias
31
Representational
Harms
Bias can be seen across
image creation models.
This is when a profession has
a ‘default’ setting
that exacerbates stereotypes.
CEO
Felon
Secretary
Beautiful
Ugly
37
Bias
AI can be incredibly useful - but can also create a major headache.
Remember, the bum in the seat is responsible for whatever it creates.
39
Confidentiality
Every model
saves your data
and uses it to train
the next one.
Here’s how to
turn it off in ChatGPT.
40
LESSON 3
Thinking with AI
What we
Learnt in Lesson 2
How LLMs work behind the
scenes
PROVENANCE
of training data, and how
Synthetic data is created
BIAS
and how to avoid it
CONFIDENTIALITY
how to turn off training
What we’re
Learning Today
HOW to use ChatGPT to
plan ideas
HOW
to use Gemini Notebook to
create a presentation
MAKING
music using Suno
CREATING
a presentation using Gamma
43
Before we start, get a PDF downloaded for later on in the lesson.
A boring one will do.
44
Let me tell you a story…
45
Don’t ask AI for something straight away.
Build the scaffolding first, then grow from there.
46
Act-Explain-Please and get ideas first.
Ways to build a narrative
Act as a Business Consultant for a major fortune 500
company. I’m about to give a presentation to the board, where I
have to deliver disastrous news about Q4 2025. Please give me
three different ways to approach this, particularly focussed
on keeping my job.
47
Act-Explain-Please and get ideas first.
Act as a researcher with understanding of property law in
New South Wales. I’m currently working on a new report about
the most recent property law updates, which are attached as a
PDF. Please give me five different ways to approach this.
Ways to build a narrative
48
Act-Explain-Please and get ideas first.
Act as a social media manager with over 20 years
experience in the NSW property market. I’m currently working
on a business plan to improve my social media presence and
push more sales across the Blue Mountains region. Please give
me three different ways to approach this.
Ways to build a narrative
49
Deep Research
If you have time, use Deep Research to go
in-depth about the topic.
Deep Research takes about 20-30 minutes
depending on the subject, it’s a good idea
to start it early.
Ways to build a narrative
50
You don’t need to read what Deep Research creates,
just use it as context.
51
Suno
52
Creating Lyrics
To start with, go to Grok, and make some
lyrics. www.grok.com
“Please create lyrics for this song. Ensure it is not
based on any previous song, and is in a three
verse, chorus, bridge structure”.
53
Creating The Song
Now go to suno.com and click Create.
54
Paste in the lyrics…
Creating The Song
…type in some high-level
musical ideas for the song…
…and click the magic wand
55
Creating The Song
Give it a name, and click Create.
56
Gemini Notebook
57
Gemini Notebook
Gemini Notebook, formerly
known as NotebookLM, is
being constantly updated - this
menu is from Feb 26th 2026.
For updates, follow
them on X
@gemini_notebook
58
Building a presentation
59
Gamma
60
Gamma
In this section, we will use Gamma to create a
presentation automatically
All you need to do is copy-paste research
into Gamma to make something amazing
61
Step One
Use the Act-Explain-Please framework we
learnt in Part 1 to create the text for a
presentation.
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Step Two
Login to Gamma.app, and select “Create
with AI”.
Choose “Paste In Text”, then select whether
you’re summarising from notes or a lot of text.
Continue to Prompt Editor, and Generate
63
LESSON 4
Agents and
Workflows
What we
Learnt in Lesson 3
How to use LLMs to build a
narrative
Gemini Notebook
creating Podcasts, Mind
Maps and Infographics
Suno
Make beautiful
music
Gamma
Creating stunning
presentations
What we’re
Learning Today
WHAT Agents are and how
do they work
WHAT
Agents are likely to be soon
HOW to create an Agent
66
Agents
Agents are something to be aware of now, as
they are very likely to be extremely useful by
July next year.
67
Agents can currently do 2-3 hours of work unsupervised.
If current trends continue, this should mean…
July 2026 25.8 hours
July 2027 857.6 hours
July 2028 59,194 hours
July 2029 8,681,752 hours
July 2030 2,859,228,000 hours
68
Different levels of AI usage
69
Different levels of AI usage
Low level
ChatGPT, basic AI use
Medium Level
Workflows, maybe with LLM in them
High Level
Agents performing tasks for you
70
Behind the
Scenes
Agents are
evolving and
almost every day
there’s a new
one - which
makes them
rather hard to
explain clearly.
71
Types of Agents
Agents come in a variety of sizes, and there can be a
feeling that the word “Agent” is added to everything to
make things sound cool. My definition of Agent is a tool
that completes a goal via a multi-step process.
72
Workflows with Agents
Medium Level
Workflows with Agents
N8N, Make and
Zapier can create
entire workflows. If
you find something
you repeat every day,
a workflow is a
possible replacement.
Medium Level
Workflows can
include agents, or not
- they aren’t
specifically agents in
themselves.
See if you can make
a workflow to
automate part of your
business.
Medium Level
75
Built-in Agents
ChatGPT has one main agents you can use now -
Deep Research. It used to have Agent Mode.
Medium Level
76
Deep Research
Deep Research only reads the internet and does
not interact with it.
Medium Level
High Level
Claude Cowork
Claude Cowork uses the power of Claude Opus or
Fable to control your computer at the folder level. It can
read files, work on them and execute actions.
High Level
Uses for Claude Cowork
With local access to your files, Claude Cowork is a
strong but secure option for something you run locally.
High Level
Perplexity Computer
Perplexity Computer works in the cloud to accomplish
tasks, using a mixture of models, using different models
to complete different tasks.
High Level
Uses for Perplexity Computer
If you have a list of predictable tasks that can be done in
the cloud, Perplexity Computer will be a strong choice.
High Level
OpenClaw
OpenClaw uses your own computer, using open source
software to connect to a variety of tools.
Use at your peril, as it has little
security and can do everything
your computer can do.
High Level
High Risk
Moltbook
Moltbook is one of the more bizarre occurrences of
OpenClaw, being the world’s first social network for
OpenClaw instances.
It even set up “Rent a Human” to
do tasks for it, and tried to set up
its human on dates.
High Level
84
The more you let it access, the more it can do
If you give your agent access to money, your credit
cards, your API keys and everything else - it can
do a huge amount to enable work in your life
But that also leaves it open to causing a huge
amount of problems too.
Agent Risks
85
Potential issues that can happen
- Credit card fraud
- Prompt injection attacks
- Frankly weird messages sent to friends and loved ones
Agent Risks
86
You are letting a total intelligence into your life
with unfettered access to everything?
LESSON 5
Vibe Coding
What we
Learnt in Lesson 4
WHAT Agents are, kind of,
as of August 2026
HOW
To use Agents in ChatGPT
CLAUDE COWORK
And some potential use
cases
Some AI News
OPENAI launches GPT-6
Astra
What we’re
Learning Today
WHAT is vibe coding?
HOW
to use Google AI Studio to
vibe code
HOW to use ChatGPT to
vibe code
91
I Vibe Coded this whole lesson
92
What is Vibe Coding?
OpenAI co-founder Andrej Karpathy coined the term
Vibe Coding in February 2025 to describe creating apps
by asking an LLM to do it.
Different to usual ways of coding, Vibe Coding just
requires you to talk to an LLM and it does the coding for
you
93
Benefits of Vibe Coding
You don’t need to be technical to create apps, websites
and other things that require code. All you need to do is
turn on Canvas in ChatGPT, or load up a Vibe Coding
platform, and talk to it.
94
Pitfalls of Vibe Coding
People who don’t know how to code are now releasing
code, and lots of it. This hasn’t been stress-tested in a
production environment and can be a security
nightmare. Issues include:
- Rubbish code that somehow works ‘for now’
- APIs and Passwords in the open and ready to steal
- Apps not stress-tested in the real world
Let’s see some fun examples
97
Vibe Coding using ChatGPT
98
Vibe Coding with ChatGPT
- Paste in this text:
“Please create a working Snake game using HTML,
CSS, Javascript and other embedded elements.
Make it beautiful, playable on Desktop and Mobile
devices, with simple WASD and touch functionality”
99
Get something working first - then build on it
100
If you can’t get it working - make a new chat and start again.
101
Create a Website with ChatGPT
- Make a New Chat
- Use Act-Explain-Please to create some website content
- Then write:
“Please create a perfect website using HTML, CSS,
Javascript and other embedded elements. Make it
beautiful and accessible on Desktop and Mobile
devices.”
102
Another way to Vibe Code with ChatGPT
- Paste in this text:
“Create a comprehensive prompt for me to make a fun,
interactive working Snake game using HTML, CSS,
Javascript and other embedded elements. Make it
beautiful, playable on Desktop and Mobile devices, with
simple WASD and touch functionality”
- Then say “Please make the game”
103
Vibe Coding using Google AI Studio
aistudio.google.com
104
Google AI Studio
Google AI Studio uses the Google ecosystem to create
beautiful, simple apps, that can be based on Nano
Banana Pro, Google Omni and multiple other tools.
105
Best way to Vibe Code with Google AI Studio
- Open up ChatGPT, paste in this text:
“Create a comprehensive prompt for Google AI Studio
to create a useful, interactive <app idea here> using
HTML, CSS, Javascript and other embedded elements.
Make it beautiful, playable on Desktop and Mobile
devices, with simple WASD and touch functionality”
- Then paste the prompt into the Build section of Google
AI Studio
106
Sample apps
A collection of sample apps can be seen on
www.rupertchesman.com, including apps for TV
Production, photo editing, and educational apps for
children with Autism and Dyslexia.
107
Other Vibe Coding Tools
Four Types of Vibe Coding Tool
AI-Native IDEs
Code editors rebuilt around AI
from the ground up.
Understand your entire
codebase, not just one file.
Cursor · Windsurf
IDE Extensions
AI assistants that plug into
editors you already use.
Broadest compatibility, lowest
switching cost.
GitHub Copilot · Cline
Web App Builders
Browser-based platforms.
Describe your app and they
build it — frontend, backend,
and database included.
Bolt.new · Lovable · Replit
Terminal / CLI
Command-line AI agents for
power users. Extremely cost-
effective — often just API
usage costs.
Claude Code · Aider
109
Bolt.new, Lovable and Replit
110
Vibe Coding Platforms
As ChatGPT and Google AI Studio get stronger, there is
less need for vibe coding platforms, but they can be a
step up in functionality as their only job is vibe coding.
111
Why use Vibe Coding Platforms?
In coding there is “Front End” and “Back End”. Front end
is the stuff you see - the user interface, the buttons and
everything else. Back end is everything you don’t, the
databases, login etc. To make a functioning back end for a
genuinely useful app, you need to use one of these.
112
And remember to have fun
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113
CREATING WITH AI
LESSON 6
What we
Learnt in Lesson 5
HOW to vibe code using
ChatGPT
HOW
to vibe code using Google AI
Studio
WHAT
other vibe coding platforms
are available
WHAT vibe coding is
What we’re
Learning Today
HOW to create images using
ChatGPT, Nano Banana and
Midjourney
VIDEO CREATION
and how to avoid slop
116
Creating images with ChatGPT
117
Creating with ChatGPT Images 2.0
ChatGPT Images 2.0 was launched on April 21st 2026,
with significant improvements in text and reasoning.
Nano Banana 2 is also great for anything with text, and
Midjourney for beautiful images. ChatGPT Images 2.5
is likely to launch in two weeks.
118
Creating with Midjourney
119
What is Midjourney
Midjourney is an image-creating tool that can create
beautiful, photorealistic images of things that don’t exist.
This includes people, animals and objects.
120
Midjourney Limitations
Midjourney is ok but unpredictable with text, and is not
good at creating real places.
121
Midjourney Benefits
Midjourney knows cameras, photo styles, and artistic
styles.
122
Midjourney Prompting
Open up ChatGPT and make a new chat.
Write the following:
“Please create ten Midjourney prompts of <a thing>, in a
<style> with <this lighting> shot on <this camera> with
<this lens>, --ar 16:9”
Please create ten Midjourney prompts of macro shots of Dubai, in a photorealistic style,
at sunset, shot on Arri Alexa camera with appropriate Cooke S4 lenses, --ar 16:9
Please create ten Midjourney prompts of wide shots of London, in a photorealistic style,
at sunset, shot on DJI Inspire 3 drone with Zenmuse lenses, --ar 16:9
123
Midjourney regularly fails when creating Text
124
Check skylines, make sure they’re correct
126
Creating with Nano Banana Pro
127
What is Nano Banana Pro
Nano Banana Pro, real name “Google Gemini 3.6 Flash
Image Generator”, is the image generator built in to
Google Gemini.
128
Benefits of Nano Banana
Nano Banana can do edits on real images, add
realistic detail to images, and do perfect lighting
changes.
It can also take assets and add them to scenes.
129
Image Restoration
Nano Banana can
restore images -
just make sure you get a high-quality version to begin with.
130
Product shots
Original shot
“Make it a product shot”
“Put it in a kitchen”
131
Lighting Changes
Original shot
“Make it at sunset”
132
Virtual try-on
Original shot
“Put him in a
Superman suit”
“Put him in the sky”
133
Creating with Video Models
134
Magnific
There are multiple AI video models currently available,
and you can use most of them at Magnific, for a small
subscription fee.
Mastering AI Tools — www.rupertchesman.com
The Quality Leaders
The models producing the most impressive results right now:
Runway Gen-4.5
Industry flagship
• Photorealistic motion
• Strong character
consistency
• Director-level camera
controls
• Best-in-class for
commercial work
Google Omni
Audio-first powerhouse
• Native audio generation
• Dialogue, SFX & music in
one clip
• High prompt adherence
• Available via Vertex AI &
VideoFX
Kling 3.0
Speed + quality balance
• Kling 3.0 Omni adds native
audio
• Strong motion realism
• Motion Control for
precision
• Fast generation times
Seedance 2.5
ByteDance flagship
• Exceptional scene
coherence
• Strong camera movement
control
• Also available as 150 Pro
• Ideal for storytelling clips
136
Cutaway Creator
You can use Nano Banana Pro to create cutaways, or
you can vibe code a cutaway creator like mine.
137
What are you going to create today?
138
Lesson 7 - Live Demo of Creating something awesome
What we
Learnt in Lesson 6
HOW to create & edit
images using Nano Banana
LOTS
of use cases of Nano
Banana
HOW
to create video content using
Freepik and video models
HOW to create images using
ChatGPT
What we’re
Learning Today
HOW to practically use AI
tools to create something
real
AI in
Production
142
AI has many practical uses in video production.
Let’s go into some of the actual uses now.
143
Content Checking
Open up Google Gemini, make a new chat, and upload
something that needs checking.
Write the following:
“Please check the attached video for content errors”
144
Press Releases
Open up ChatGPT or Google Gemini and make a new
chat.
Write the following:
“Please create a press release for this event, based on
the attached transcription”
145
YouTube descriptions
Open up ChatGPT or Google Gemini and make a new
chat.
Write the following:
“Please create YouTube description for this event, based
on the attached transcription”
146
Organising Shots
Open up Claude and select Cowork.
Write the following:
“Please organise this folder into individual folders for
each section of the event”
Creating a
Brand Video
Creating a
Music Video
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149
Lesson 8
Putting it all together and
growing
What we
Learnt in Lesson 7
HOW to create a whole
video using AI
PRACTICAL use cases of AI
What we’re
Learning Today
HOW to teach AI to other
people
HOW to proactively use AI in
your work
Incorporating AI
153
Incorporating AI
Right now
Use Copilot, connect your SharePoint, see what it
can do. Only make presentations using Gamma.
When you can
Install Claude and try out Cowork for a month
In the future
Play with AI tools like your career depends on it
Teaching AI
155
Teaching AI
You have five minutes to get your colleagues at least a
little bit interested in AI and how it’s going. What do you
say?
156
Teaching AI
When I have just a few minutes with a friend over coffee,
I start with Act-Explain-Please. It’s a simple, easy-to-
understand framework that can really get people on the
first rung of the ladder using AI tools, and works with all
of them.
Explain that it’s not just crap Google, it’s an intelligence,
and you need to prompt it that way.
157
Dealing with Anger
AI causes a lot of people to be frustrated and angry.
I’ve found it’s important to be cooperative, acknowledge
people’s frustrations, and then show them something
you’ve created.
158
Water
Water is a big emotive issue for people - the feeling
that AI has been created in water-stressed areas and is
a huge waste of water for people making AI-generated
cat videos.
Data centres don’t ‘use’ water particularly, they
recycle most of it, with some lost to evaporation. When
they are first started, they take a similar amount to a
football stadium. It’s a very minimal amount compared
to agriculture and heavy industry.
159
Water
If someone goes off about Water, it’s best to tell them the
real environmental issue is about Electricity. Water is
borderline false flag.
160
Copyright
“AI is just stealing and plagiarism” is another common
theme. As you saw in our earlier lesson, synthetic data
is replacing most of the human-generated data, and it’s
becoming less and less of an issue.
It is extremely unlikely you will change anyone’s mind
on this one.
Homework
162
AI is changing constantly. Gemini 3.8, ChatGPT 6 and
ChatGPT Images 2.5 were launched in the past few weeks.
How do you keep up?
163
Have fun with AI tools, and learn from people who you find
interesting.
I learn from Matt Wolfe, Matthew Berman, Wes Roth, David
Shapiro and many others on YouTube.
Find people on LinkedIn you find interesting, or X feeds for
your favourite apps.
Find Your People
164
Have fun, push everything, and experiment
165
There is currently no indication that AI progress
is slowing down.
Questions
167
©Rupert Chesman 2026